PR & Media Coaching — Dubai
Your story, told with intention.
From building your narrative to landing the interview — media strategy and coaching for founders, executives, and emerging voices in the region.
PR & Media Coaching — Dubai
From building your narrative to landing the interview — media strategy and coaching for founders, executives, and emerging voices in the region.
The approach
I work with people who have something real to say — and help them say it in a way that lands with the right rooms. Whether you're a founder preparing for your first press moment, an executive stepping into thought leadership, or a brand building credibility in a new market, I bring the editorial eye of a journalist and the strategic lens of a media producer to every engagement.
Personal & Brand Positioning
Defining where you stand in the landscape — what you're known for, who you're speaking to, and why you're the voice that matters.
Story Development & Key Messages
Developing your narrative and the core talking points that stay consistent across every interview, panel, and profile.
PR Strategy & Media Angles
Building the plan — timing, angles, and storylines that give media a compelling reason to cover you and your work.
Camera Training
One-on-one coaching for on-camera confidence: delivery, framing, composure, and how to own a live or recorded interview.
Media Opportunity Identification
Mapping the right outlets, shows, podcasts, and publications for your story — tailored to your industry, region, and goals.
Interview & Feature Placement
Leveraging my editorial network to pursue and secure relevant media features and interview opportunities where appropriate.
Founder Profiling & Thought Leadership
Positioning you as an expert voice in your field — through commentary, bylines, speaking, and media visibility that builds long-term authority.
Creator & Media Introductions
Connecting you with relevant journalists, podcasters, content creators, and influencers to extend your reach organically.
"I spent 15 years figuring out what works on camera. Now I teach you how to do it in a fraction of the time."
Yasmine Mustafa is a journalist, presenter, and producer who has sat across from Gary Vaynerchuk, Deepak Chopra, and Bassem Youssef — and knows exactly what separates people who own a room from people who disappear in it. With 15+ years in front of cameras at Khaleej Times, on podcast chairs, and on stages across Dubai, Beirut, Melbourne, and Sydney, she has done the work most people want to learn.
If you've ever felt unsure on camera, gone blank in an interview, or struggled to land your message with confidence — that's exactly where she starts. Yasmine brings a journalist's instinct for what makes a story compelling and a presenter's eye for what makes a person impossible to look away from.
Let's talk
Whether you're preparing for a major media moment or building your profile from the ground up, get in touch and let's explore how I can help.
pulpmediadxb@gmail.com